Life is complicated, but laundry doesn't have to be. Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent offers a hassle-free solution, delivering the right amount of liquid every time. With a simple flip and firm squeeze, you're done – one squeeze is all you need.

The compact 23oz bottle provides the same 66-load convenience you expect, but it's 60% less plastic, 50% less water, and 75% lighter than the traditional 100oz bottle. This eco-friendly design makes it easy to store and feels good to use.

Infused with a refreshing lavender scent derived from 100% essential oils and botanical ingredients, this advanced-enzyme formula tackles even the toughest stains. It's a great choice for your busy family, offering a clean that's easy on both you and the environment.

At Seventh Generation, we believe in doing business differently. We are committed to creating healthy solutions for your home, community, and the planet. As a Certified B Corporation, we strive to be better for workers, better for communities, and better for the environment.

By choosing our Seventh Generation laundry products, you're joining us in this mission to nurture the health of the next seven generations. Our EasyDose technology ensures you use the right amount of detergent every time, while our concentrated formula is free from dyes, synthetic fragrances, and artificial brighteners.

For an even more complete laundry experience, pair our EasyDose Liquid Laundry Detergent with our Seventh Generation Dryer Sheets or Liquid Fabric Softener, both available in the same Fresh Lavender scent.

At Seventh Generation, we're always evaluating how to reduce the environmental impact of our products, increase their performance and safety, and create a more sustainable supply chain. It's our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to build a brighter future for the whole planet.

So, let Seventh Generation's EasyDose Ultra Concentrated Liquid Laundry Detergent simplify your laundry routine and join us in our mission to create a healthier, more sustainable world.

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